SEO Technology Company

Local SEO Audit Toolkit for Business Visibility Management

A web-based platform that helps businesses analyze, monitor, and improve their Google Business Profile performance through automated audits and reporting.

  • Google Business Profile data analysis
  • Chrome extension for SEO workflows
  • Automated reporting and audit tools
#Advertising & Marketing
About the Client

The client is a US-based SEO technology company specializing in local search optimization and digital visibility services. The company combines expert consulting with proprietary tools designed to help businesses improve their online presence.

Its products simplify complex SEO processes by making analytical capabilities accessible to a broader audience, allowing businesses to evaluate their profiles, identify improvement opportunities, and make data-driven decisions.

Summary

Managing local search visibility requires businesses to continuously monitor profile information, categories, media content, and other ranking factors. Lionwood.software supported the development of an SEO audit platform by contributing web dashboard development, Chrome extension functionality, database-related features, and ongoing maintenance. The resulting toolkit helps businesses analyze Google Business Profiles through a more streamlined and accessible workflow.

Industry
Marketing & Advertising / SEO
Segment
Local SEO analytics
Location
USA
Team
5+ specialists
Duration
2024
Key outcome
SEO audit toolkit combining dashboard analytics and browser-based data collection
IT Staff Augmentation Web App Development

Implementation
& Results

Lionwood.software contributed to the development of a complete SEO toolkit consisting of a web dashboard and Chrome extension. The platform supports user authentication, subscription management, data visualization, profile analysis, and exportable reports, helping users perform recurring local SEO audits more efficiently.

Web analytics dashboard

Web analytics dashboard

Chrome extension development

Chrome extension development

Subscription functionality

Subscription functionality

Data export capabilities

Data export capabilities

Multimedia profile audits

Multimedia profile audits

Business Challenge

Local SEO depends on numerous profile factors, from business categories and information accuracy to images and videos. Reviewing these elements manually often requires multiple tools and significant expertise, creating barriers for businesses that want to improve their online visibility.

User challenges

  • Limited visibility into profile performance
  • Manual SEO audit processes
  • Difficulty identifying improvement areas
  • Need for accessible reporting

Business challenges

  • Automate profile analysis workflows
  • Simplify SEO data extraction
  • Support scalable user access
  • Build a maintainable SaaS toolkit

Solution

Lionwood.software contributed development expertise to create a platform that combines browser-based data collection with centralized analytics. The solution provides users with a practical way to review Google Business Profile information, analyze key factors, and generate insights without relying on multiple disconnected tools.

Key decisions:

Dashboard-based analytics approach

Chrome extension integration

Automated data collection workflows

Subscription-based access model

Structured reporting functionality

Turn specialized industry knowledge into scalable software with a team of experts.

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Core System Capabilities
Key features
  • Profile data extraction
  • Category analysis
  • Audit workflows

A toolkit for reviewing and analyzing key local search profile factors.

Expert Team & Tech Stack

Lionwood.software contributed engineering expertise to an SEO technology platform, supporting frontend development, backend functionality, browser extension development, and ongoing improvements. The collaboration focused on creating reliable tools that simplify complex local search optimization workflows.

Combine technical reliability with workflows that make complex data actionable.

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MORE RELEVANT CASES

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WHERE SEO COMLPEXITY BECOMES ACTIONABLE DATA
Capabilities
  • SaaS product development
  • Web application development
  • Browser extension development
  • Third-party service integrations

Lionwood.software develops custom digital products that help businesses turn complex data into practical tools, from analytics platforms and SaaS products to workflow automation solutions.

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Frequently Asked Questions

A Google Business Profile audit tool analyzes business listing information and identifies factors that may influence local search visibility, such as categories, content, and media.