Shyft.tt

Insurance Comparison Platform for the Caribbean Market

A configurable insurance marketplace that enables customers to compare quotes, purchase policies online, and submit claims while giving administrators complete control over pricing and business rules.

  • Digital insurance comparison and purchasing
  • Configurable pricing without developer involvement
  • Faster rollout of new insurance products
About the Client

Shyft.tt is one of Trinidad & Tobago’s leading digital insurance comparison platforms, helping consumers compare quotes from multiple insurers through a single online experience.

As the business expanded, the company needed a more flexible platform that could evolve quickly, support additional insurance products, and reduce dependence on developers for everyday operational changes.

Summary

Shyft approached Lionwood to replace its early MVP with a scalable platform capable of supporting future business growth. Beyond redesigning the customer experience, the project focused on making insurance products, pricing logic, eligibility rules, and claims configurable through an administrative interface, allowing the business to evolve without frequent software releases.

Industry
Insurance
Segment
Insurance comparison platform
Location
Trinidad & Tobago
Team
Backend, frontend, UI/UX, QA
Duration
2019-ongoing
Key outcome
Configurable insurance marketplace
Discovery Phase Web App Development

Implementation
& Results

Lionwood rebuilt the platform from the ground up, introducing a flexible administration panel, responsive user experience, online payments, configurable pricing logic, and streamlined claims workflows that support the client’s continued business expansion.

Configurable business rules

Configurable business rules

Online policy purchases

Online policy purchases

Mobile-first experience

Mobile-first experience

Digital claims handling

Digital claims handling

Admin self-service

Admin self-service

Business Challenge

The original MVP successfully validated the business concept but became increasingly difficult to maintain. Even relatively small changes to pricing formulas, insurance rules, or product offerings required developer involvement, slowing the company’s ability to respond to market opportunities and launch new services.

User challenges

  • Manual pricing updates
  • Limited administrative flexibility
  • Growing product portfolio
  • Mobile experience requiring modernization

Business challenges

  • Faster product launches
  • Lower maintenance costs
  • Better customer conversion
  • Scalable platform architecture

Solution

The project began with a structured discovery phase to analyze both the existing platform and future business objectives. Lionwood then rebuilt the application around configurable business logic, allowing administrators to manage insurance products, pricing rules, customer journeys, and claims without software changes.

Key decisions:

Discovery-first approach

Configurable pricing engine

Flexible administration portal

Integrated online payments

Scalable product architecture

We implement configurable business logic from the beginning, making it easier to respond to change later.

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Core System Capabilities
Key features
  • Dynamic quote generation
  • Configurable questionnaires
  • Real-time pricing

Customers receive personalized insurance offers based on configurable questionnaires and pricing logic.

Expert Team & Tech Stack

The project combined business discovery, UX redesign, and full-stack development to transform an early MVP into a configurable insurance platform capable of supporting future product expansion and operational independence.

Backend developers
Frontend developers
UI/UX designer
QA engineer
Project manager

We help rebuild successful products without losing the momentum that made them work as MVPs.

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BUILD SOFTWARE THAT YOUR BUSINESS CAN EVOLVE
Capabilities
  • Insurance software development
  • Marketplace platforms
  • Workflow automation
  • MVP modernization

The best business software isn’t just easy to use—it should be easy to adapt. We design platforms that let your team introduce new products, change business rules, and scale operations without rebuilding the entire system.

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Frequently Asked Questions

Custom platforms allow insurers and aggregators to configure products, pricing rules, customer journeys, and claims workflows around their business model instead of adapting their operations to software limitations.